There’s still nothing better than email marketing to connect with your audience and improve your conversions. On the other hand, even with the advent of social media and many other related digital marketing strategies, email remains one of the best ROI machine for businesses. But, as inboxes begin to fill up, smart brands need to employ strategies to differentiate, and get better engagement.
Here we will explore 10 email marketing hacks that will help you increase your engagement rates, strengthen your relationships with your subscribers and help you grow your business.
1. Use Your Emails To Build Stronger Connections — Personalize
Personalization is one powerful tool in email marketing. People tend to engage much more when you tailor your emails to individual recipients based on their preferences, behaviors, etc., so it’s usually a good idea to do that.
Beyond merely using the recipient’s name in the subject line, personalization has been proven to actually increase open rates. In addition, you can segment your audience by location, age, purchase history or engagement level. That keeps your emails relevant to every subscriber, improving the chances that they actually open read and respond to the messages.
Tip: Dynamic content is used to show different offers or information on the basis of user’s behavior or preference. Your emails will become more relevant and personalized.
2. Create Good Subject Lines
First up, your subject line is the first thing a recipient sees that can make or break whether they open your email or not. A great subject line can mean all the difference between your email becoming a click or being ignored.
Write short, clear, curiosity inducing subject lines so that you can increase open rates. Make sure it uses action verbs, or promises urgency or benefits to get the recipient to take action. The most successful subject lines for your particular audience are the ones which you can test different version of it for (A/B testing).
Tip: Your subject lines should employ numbers, be in question form, and be emotive in their language. For example, “5 Ways to Boost Your Productivity Today” or “Ready for an Exclusive Offer?”
3. Optimize for Mobile Devices
The fact that more people are reading their emails on their smartphones than ever before means it’s time to get your email game strong with mobile. Your email is more mobile friendly if it’s easy to read and navigate, resulting in better engagement.
Make sure that your email design is responsive: it adapts to all sizes of the screens. Go for using a single column layout, large fonts and clearCallBackGetaways To Actions buttons that will be effortless tap on mobile devices.
Tip: Before you send your mails on the outside try your emails in various devices or email clients to guarantee that your design has the same look and feel in every place.
4. Better Targeting through Segmenting Email List
There’s no getting around the fact that to send the right message to the right people segmentation simply has to happen. With targeted segmentation, people can be sent more target, personalized emails which are more likely to connect with your audience.
For example, a subscriber list category might include new subscriber, loyal customer, or a lead that doesn’t yet convert. As these segments have different needs, by tailoring your content to these different segments you will increase the relevance and engagement of your content.
Tip: Segment your leads and customers and send triggered emails, like welcome emails, birthday messages or abandoned cart reminders – as part of nurturing your customers.
5. Therefore, A/B Testing is used to Optimize Campaigns
With A/B testing you can run multiple variations of your email content, and figure out which one worked out best. A/B testing is the process of testing various elements of your email to discern what leads to the biggest outcome, and whether it’s the subject line, call to action, images, or email layout.
Daily, run A/B tests on your email campaigns to optimize them. To take an example, you could run tests with different subject lines and discover which one opens the most or test different CTAs and find out which one compels users to click through the most.
Tip: Test one variable at a time (ie subject line or call to action), in order to clearly see which changes in performance.
6. Build Engaging Content That is Valuable
What you write in your emails needs to be valuable and makes sense to your subscribers. Whatever content you have, make sure it provides some value to your recipients’ lives.
Share actionable tips, insights, advice or information that actually solves a problem for your audience. It’s free exposure to your brand and your content (providing your subscribers believe it’s valuable, of course).
Tip: Tell a story in your emails so that they’re more real and memorable. Showcase your success stories, testimonials or case studies as an easy way to show how big your products or services are worth.
7. Be Clear and Be Persuasive with Calls-to-Action (CTAs)
Every email you send should have a clear goal – even if the goal is to drive user to your website, encourage sale =), to push out a special offer. Good CTA puts convincing and well placed CTA to prompt the reader to that next step.
Have your CTA stand out with contrasting colors, clear text, as well as actioneing language. Instead of generic CTAs like “Click Here,” use action-driven phrases like “Get Your Discount” or “Shop Now.”
Tip: Don’t stuff your email with too many CTAs. Converting to an action one primary one reduces confusion and increases your chance of conversion.
8. How to Leverage Automation to Nurture Your Leads
Email automation will save you some time and effort while continuing to give them what they want or expect from your communications. With the help of email workflows you can automate leads nurturing, send new subscriptions, send timely reminders, and forget it.
Let’s say a welcome email series can be used to introduce your brand to new subscribers and get them acquainted with the path. In the same way, you can set up re engagement emails where you respond to the inactive subscribers.
Tip: Dynamic content allows for personalizing your automated emails by adding content to them that’s based on the users action or preferences to ensure they remain engaging.
9. When to Send Your Emails for Maximum Impact
The timing of your email campaigns really matters. Emails are only sent if an email is going to land in your recipients inbox when they’re most likely to be checking their email.
Knowing when to send emails can be tricky, but studies have found that sending emails on Tuesday, or Thursday mornings yield the highest open rates. But you need to test various times of sending to see what works best with your audience.
Tip: Send your emails using time zone based sending to ensure that your emails reach at the most appropriate time for each recipient.
10. At Last, the Power to Track and Analyze Your Performance to Continuously Improve is At Your Fingertips
If you want to take email marketing to the next level, you need to follow up with a tactic that involves measurement and analysis of your email marketing strategies. The success of your campaigns depends on key metrics such as open rate, click through rate, bounce rate and conversion rate.
These can be used to find out which trends and how to improve them. For instance, if you have had a high bounce rate, then maybe it’s time to tidy up your email list and recycle inactive subscribers.
Tip: Continuously review your email analytics, and rely on performance data to walk these campaigns through regularly.
Conclusion
It is one part of an essential digital marketing strategy. With the help of these 10 email marketing hacks, you can boost your email engagement rates, develop better relationships with your subscribers, and eventually make more conversions.
During your time with us, remember to focus both on understanding your audience and delivering them relevant valuable content, as well as optimizing your campaigns. If you have the right strategies lined up, you can skyrocket your email marketing engagement and start noticing measurable results, which will work miracles for your business.
